Corso: A Jewel in the Realm of Rum Packaging

Mateus Morgan's Award-Winning Design Marries Classic Elegance with Modern Aesthetics

Morgan drew inspiration from the multifaceted nature of diamonds, creating a bottle design that reflects light in a polygonal pattern from all sides. The packaging, reminiscent of a jewel box, enhances the perceived value of the premium product it houses. The result is a design that feels both classic and contemporary, a testament to Morgan's ability to balance these two elements.

Produced using glass and noble metals, the bottle is a striking piece of design. The box, constructed from wood and covered with synthetic materials, further reinforces the premium nature of the product. The dimensions of the packaging are 29x14x14cm, a size that is both practical and visually appealing.

Corso's design was born out of a comprehensive marketing research study. The goal was to create a product that stood out from its competitors without resorting to their visual features. The result is a packaging design that is truly unique, a testament to Morgan's innovative approach to design.

The project was not without its challenges. The main hurdle was conceptualizing a design that encapsulated the essence of the product while also delivering a modern interpretation of a classic aesthetic. However, Morgan's expertise and creativity allowed him to overcome these obstacles, resulting in a design that is both visually stunning and representative of the product it houses.

Corso's innovative design has not gone unnoticed. It was awarded the Silver A' Packaging Design Award in 2022, a prestigious accolade that recognizes top-of-the-line, creative, and professionally remarkable designs. The award is a testament to Morgan's outstanding expertise and innovation, and his ability to evoke positive feelings, amazement, and wonder through his designs.